After Five Years We Completely Changed Our Pricing—Here’s Why.

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Earlier this year, we launched a new “modular pricing” model—the change is significant for several reasons, and it’s worth explaining the observations that led us to totally revamp the way we sell OpenTreeMap. This new direction represents our strong commitment to making OpenTreeMap accessible and affordable for the folks who need it most.

Most Software as a Service (SaaS) companies like OpenTreeMap sell “plans” in monthly or yearly installments. At various points in our history we had between 3-5 plans—each successively more expensive plan came with more capacity for trees and more features. With our most popular plan, customers could upload up to 50,000 trees and could access premium features like our iOS and Android Mobile apps. For many companies, this pricing structure works. It is easy to understand and simple to implement. But at OpenTreeMap, we saw a fundamental problem: urban forestry initiatives can’t simply be boiled down to the number of trees in any given inventory. Every city, non-profit, university and consulting arborist has a different set of priorities and needs. Our pricing model could not accommodate the breadth of applications that our customers found for the software.

Screen Shot 2015-12-30 at 9.03.41 AMTake, for instance, The Greening of Detroit. With a dedicated corps of interns and volunteers, they inventoried nearly 15,000 trees using OpenTreeMap’s mobile apps over the last year alone. The Greening of Detroit continues to be one of the most active and fast-growing tree maps in the country. With our former pricing plan, they had to pay for thousands of additional trees that they had not even mapped. Now, they only pay for the number of trees they need. They’ve been able to reallocate money formerly spent on unused tree capacity to get our Customization module. This way they can customize stewardship activities, user roles, and the mobile app configuration. Now they pay less than they used to and are able to get features previously only available to people with hundreds of thousands of trees.

It’s our sincere hope that the new pricing model will make OpenTreeMap attainable for those groups that have never had access to premium software for collecting, managing, and showcasing urban forest data. It is these groups that benefit most from OpenTreeMap. Small cities with 10,000 street trees and a dedicated group of volunteers now don’t have to pay $40,000 for a basic inventory—they can engage volunteers willing to collect the data instead. And non-profits with hundreds or thousands of trees planted each year can easily report on those plantings to donors and conduct survivability studies with just a few summer interns.

Screen Shot 2015-12-30 at 9.07.48 AMWe’re proud to help clients like Augusta University, who can now afford to use OpenTreeMap to manage an inventory of several thousand trees without breaking their budget and Sustainable JC, who plotted their first several hundred trees in a single weekend. If you aren’t using software to better track and understand what’s happening to your trees, there has never been a better time to try OpenTreeMap. Get started with a 30 day free trial today: www.opentreemap.org/pricing/.

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